Thus, our team decided to study about cosmetic market in China. We found that foreign companies like L’Oreal, Procter & Gamble Co and Shiseido have large portion of the China’s cosmetics market share while Korean companies have little portion of that. However, Korean beauty products also have high quality and Chinese people are favorable to Korean products. In other words, it is hard to under
Ⅱ. Main Subject
1. Foreign Markets; India
India, conventional long name Republic of India is a state located in South Asia. It is the seventh-largest country by geographical area, the second-most populous country with over 1.2 billion people, and the most populous democracy in the world.
The Indian economy is the world's tenth largest economy by nominal GDP and fourth largest economy by pu
Ⅰ. 멀티브랜드샵(Multi-BrandShop)이란?
1. 개념 (=복합 패션 전문점, 멀티샵, 멀티레이블 부티크)
멀티브랜드샵이란 비슷한 컨셉의 경쟁브랜드들을 함께 입정시키는 브랜드 토탈형 복합 패션전문점을 말한다. 1980년대 후반과 1990년대 초 소비자의 욕구가 점점 다양해지고, 한번 쇼핑할 때 원하는 상품을
online shopping mall in Korea. People recognize WizWid as the most luxurious and trustful online shopping mall by the first mover advantages. This graph represents over 80% of total visit is direct visit. It presents many customers believe WizWid’s brand image under first mover advantage recognition.
3. WizWid and Online shopping
In so far, the background information on which WizWid was cre
online shoppers could purchase more rationally.
Amazon usually gets customers’ information by web cookies, which gathers the information of internet users. By utilizing web cookies, the company can have records of what the individual customer is interested in and the shopping patterns of the unsuspecting web-surfing customer of Amazon.com. On the basis of this information, Amazon can support p
shops, fitness centers and fashion shops because T.A.C provides total appearance solution at once.”
2) Positioning by benefit
- Convenience: T.A.C provides total solution for your image. You don’t need lots of time for manage your appearance. If you visit our shop; you will be a dandy guy.
- Customization: provide customized solution for each customer
- Effectiveness: “You can chang
2. TotalChainManagement : TCM means a system which enable to manage information lively through making shops and factories connected by online system.
UNIQLO’s designing and planning process is being done at Japan, and manufacturing the products in China. At this point, inventories and sold clothing at China are real-time reported to Japan. This system minimizes the waste of cost placing an or
I. About eBay
1. Brief history of eBay
- The world biggest online auction company with 20 M users in more than 150 countries.
- .com company continuously going into the black since 1996
- The most popular online shopping website with the longest time of users’ stay
eBay Inc. (eBay) is one of the successful online business corporations. The very beginning of eBay goes up to 1995. Pier
shopping on the internet more than male consumers and respectively 20’s have the highest rate per sender on the internet shopping industry. WizWid gathered information through their findings and started targeting female customers in their twenties as their main target.
1. Employed professionals, having purchasing power with certain preferences
2. Male and Female consumers in their 20’s and
NearbyNow was founded to simplify shopping for today’s consumers who browse online but buy in stores.
By allowing shoppers to find products, brands, or sales locally, and to scan the inventory at any given shopping center, we provide a convenient shopping experience for the consumer and an effective marketing tool for merchants looking to motivate local customers.
NearbyNow’s mission is